Okay, okay, we know-in the world of handmade crafting, costs need to be cut down. Sure, we’d like to pay ourselves more, make a bigger profit on each bag we sell, and have enough money in ye olde paypal account to buy ourselves lunch guilt free every Tuesday. But the fact of the matter is, if we did that we’d be charging a gazillion dollars* a bag (*approximate cost) and we most likely wouldn’t be selling too many.
So when it comes to costs, we handmaders (handmakers?) find ways to make due without spending that hard earned cash.Who can blame us? It’s much more fun to spend that moola on goodies (like lunches) than on stuff you can just do yourself…right?
But there comes a time when shelling out a little bit of the green is the best way to make a little bit of the green.
Take business cards.
For a very long time, we Meatbagz chicks saw absolutely no reason (no reason at all!) why we shouldn’t make our own. We sell handmade goods, right? So what are we saying to the world when we can’t hand them a business card that we made up ourselves? What kind of crafters would we be?!?
And for a long time, that worked just fine. We carried them around with us, jumping at the chance to hand them out should an unsuspecting John (or Jane) Q. Public compliment our bags. We had a stack of them displayed on the table at the few craft shows we do. And we tucked them into orders headed for the mail truck in hopes that the people anxiously awaiting said bags would pass them along to their friends.
And that was great.
Until it wasn’t.
Because one day we looked at our business cards, and, well…they looked homemade. And that, my friends, was not impressing us. And even worse-we’re pretty sure it wasn’t impressing anyone who got them, either. Which, as far as business cards go, is a problem. After all, isn’t the point of a business card to show how professional, how put together, how absolutely worthy of business you are? And when it comes to perforated card stock, that doesn’t scream “awesome” to us, at least not when we’re actively using them to market Meatbagz.
We did the research, and what we found wasn’t getting us too excited-overpriced, cookie cutter cards with little to no real customization. This is not what we wanted to represent us-after all, we’re Meatbagz. Meatbagz is not to be represented with a pastel colored card with a motivational quote! Meatbagz is to be represented with, well, MEATBAGZ DESIGNS! AND AT A REASONABLE PRICE! AND HIGH QUALITY!
Obviously, we felt strongly about this (thus the Kanye West style shouting).
We were frustrated. We were sad. We were not finding what we wanted or needed, and we were begining to think we were going to be stuck with our homemade cards forever.
Until we found moo.
Oh, moo.com, it was love at first sight. Behold, what we had thought impossible: fully customizable, dual sided business cards, for awesome prices. Yes! A quick and easy site to maneuver, lots of product options, and marketing ideas we had never dreamed of (customized sticker books, anyone?)!
We ended up deciding on 100 minis (or mini business cards) with 17 (count them-17!) different Meatbagz images on them. We could have had up to 100 different full color designs, no less, but even we know our limits. We felt quite devil-may-care just choosing 17, to be honest. Full color, dual sided, and you know how much this cost us? $25.49. That’s with shipping, folks.
We waited with baited breath…would they be as awesome as we hoped? Would the images be as crisp and clean as we expected? Would they look and feel professional?
The resounding answer was yes.
The images: crisp, clear, and perfect.
The full color back: bright, just the color we thought we were getting, and perfect font.
The paper: heavy, satiny, and flat out impressive.
The box that doubles as a holder: an unexpected and very welcome touch.
In short, we’re totally in love. Did we spend more money? Yes, but to be honest, not that much after you factor in the time, ink, and paper costs that it took to make our own.
Was it worth it?
You bet your Meatbagz it was.
And you know what? The very first person we handed one to took it, flipped it over, and exclaimed “Hey, awesome business card!”
And that, friends, is what we were looking for.